Activity on anti-“cancellation culture” streaming platform Rumble surged after the site relaunched after Andrew Tate was banned from Instagram, TikTok, YouTube, and Facebook for violating harmful content rules.
Rumble’s daily active users jumped 45.3% in the week of Aug. 22 compared to the previous week, according to data collected by digital intelligence firm Similarweb.
The former kickboxer turned social media influencer said the platform would give him the freedom to continue creating content. Some of the content has been described as containing “extreme misogyny” by a women’s charity.
But social media experts say the decision to reopen on another platform like Rumble means the controversial figure has been barred from mainstream sites and the same level of social distancing many once enjoyed. He said he struggled to maintain his influence.
‘Remove platform and go to rumble
Tate dominated social media for months this summer as outbursts of anger over his controversial and often offensive views took hold.
However, in late August He was cut off from his millions of powerful followers when a major platform banned his account For violating the harmful content guidelines. In some of the most infamous clips, Tate claims that women are the “property” of men and that women bear “some responsibility” for being raped.
Tate has denied allegations that he has a misogynistic view, accusing critics of taking the old footage out of context.
Andrew Tate. Photo: YouTube/TateSpeech
Shortly after being banned from mainstream platforms, the influencer announced in an interview with Fox News’ Tucker Carlson that he would use Rumble instead. Streaming his platform describes itself as “immune to cancel culture” and he is one of the few sites to host notorious conspiracy theorist Alex Jones.
Around this time, traffic to Rumble’s site skyrocketed.
The figures don’t show how many people who visited Rumble during this period went for Mr. Tate.Rumble reports that activity on the site has been growing steadily for some time. increase.
But after Tate was banned from posting on other social media platforms and announced he was moving to the site, Rumble’s content received far more engagement than before.
Until July of this year, Mr. Tate’s Rumble videos rarely topped 5,000 views, and often well below that.
An archived version of the August 26th Rumble profile shows episode 13 of the live podcast “Emergency Meeting” with just 4,265 plays.
Andrew Tate is hosting a live podcast with his brother
The same stream on YouTube has garnered 473,000 views by August 20th.
The following episode, which was no longer available to stream on YouTube due to a ban, has amassed over 680,000 views on Rumble.
Tate’s Gettr page saw a similar follow up. Unlike Rumble, Gettr is a text-based social media platform, but it’s based on similar premises of “defying political censorship” and “promoting free speech.”
The first version of Tate’s Gettr page available via the Internet Archive is dated August 20th.
Despite his internet fame, Tate’s site had just over 4,000 followers at this point.
After just two weeks, his follower count has grown to 90,000.
read more:
Andrew Tate: Teachers of social media influencers are being warned
But experts say the phenomenon is not uncommon for controversial figures who have been ousted from mainstream platforms.
Social media expert and industry analyst Matt Navarra said, “This is a path often taken by online controversial figures. Like Alex Jones and others, he’s rumbled. It’s a match made in controversy heaven,” said social media expert and industry analyst Matt Navarra.
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But Navarre said that while Tate may draw a sizable audience on Rumble, “it doesn’t compare to the size of the audience he can attract on a banned platform.” ing.
This is reflected in the Center for Countering Digital Hate, which campaigns against online hate and misinformation.
“According to our research and leading academic research, these ‘influencers’ may migrate some of their followers to alternative platforms after being removed from more mainstream platforms, but most , can never regain both the followers and wider content reach they had. A platform with billions of users and recommendation engines like Facebook, Instagram, TikTok and YouTube,” said Imran Ahmed, CEO of the group.
Rumble did not respond to Sky News’ request for comment.
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