In a world where the United Nations warns that as many as 276 million people are now facing food insecurity, the global agricultural sector is under tremendous pressure to increase production. But major challenges stand in the way of that goal, from geopolitical tensions to climate change. Cropin, of his Agtech business, hopes the company’s digital tools can make a big difference in helping the sector seek to reduce food insecurity and hunger around the world.
Founded in 2010, Cropin has spent the last 12 years building a suite of technologies based on digitization and the use of data in agriculture. The idea is to provide agribusiness and other key players in the sector’s value chain with intelligence that will enable them to make smarter decisions. How to avoid disease, and various other factors important in providing the supplies the world needs.
The latest stage in the company’s evolution is today’s announcement of Cropin Cloud, a new platform that provides access to a wide range of digital technologies in a single location.
“The global agricultural ecosystem is facing major disruptions caused by climate change, geopolitical tensions, food supply chain challenges and a growing world population. need a technology platform that enables ecosystem players to transform their business operations.”
The idea is to combine three different sets of tools in one place. First, the platform offers access to a suite of apps with a variety of use cases across the agricultural industry, aimed at farmers and large agribusinesses as well as other players such as banks and insurance companies. increase. These provide benefits ranging from increased supply chain visibility to enhanced risk management.
The second element of the platform is the data hub, allowing users to combine a vast range of data. This includes data provided by customers themselves via remote sensors, devices connected to the Internet of Things, machines, drones, etc., as well as third-party sources such as satellite imagery.
The third piece in the jigsaw puzzle is Cropin’s Intelligence Tools. It uses machine learning and artificial intelligence to support better planning and forecasting in areas such as crop detection, crop stage identification, yield estimation, irrigation scheduling, and pest and disease prediction. made up of models. .
What Cropin finds particularly powerful is the opportunity to leverage all three tool suites simultaneously. The agtech sector has made great strides in recent years and has evolved into one of the hottest tech areas, but the integrated solutions common in other industries are far from grounded.
Cropin Founder and CEO Krishna Kumar
Cropin also points to its competitive advantage over the past 12 years in building data and intelligence around the world. As a result, he now has significant data on over 500 crops and his 10,000 crop varieties in more than 90 countries around the world. The founders initially focused on developing countries such as India, but quickly realized that the lack of technology and data was not unique to these countries. To date, Cropin has been able to digitize 16 million acres of farmland, improving the lives of more than 7 million farmers, the company believes.
Vijay Nelson, Cropin’s chief product officer, said: “Crops are so diverse that the digital solutions needed to monitor them require hypertuning.”
The majority of the company’s customer base consists of large enterprises that subscribe to Cropin’s services through a Software-as-a-Service model. These include multinational food companies working with farmers in countries around the world. They want to help these growers increase their yields and become more resilient. It also includes banks and insurance companies that provide critical financial services to the industry.
Key challenges include helping the industry adapt to climate change and the increased frequency of extreme weather events and combat food waste. Demand for food production is set to double in the next 20 to 30 years, and he has set a goal for the world’s population to exceed 10 billion by mid-century, Cropin said. To do.
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