Berlin – Global technology brand HONOR today reaffirmed its commitment to the international market at an IFA keynote address entitled “Embracing a Connected Future”.
Taking HONOR Talents to the world stage, HONOR unveiled Gateway to the Future. This is a global initiative piloted in Hamburg, Germany, aimed at inspiring creative talent around the world and using the power of technology to connect people with culture. metaverse.
As a brand, HONOR consistently invests in spatial audio, AI and AR technologies to unlock immersive experiences and prepare for the next digital revolution.
Announced at HONOR’s IFA keynote, gateway to the future A new HONOR Talents initiative designed to enrich cultural heritage with the power of technology. In collaboration with ARLOOPA, HONOR invites two renowned artists, Unuene and Timo Hergert, to creatively reimagine the iconic Wasserschloss building in Hamburg’s Speicherstadt, a UNESCO World Heritage Site. challenged.
The AR experience is now live-streamed on location in Speicherstadt and users can also watch it at home via the ARLOOPA app, offering smartphone users a new way to discover cultural treasures through immersive AR To do. You can watch the campaign video here: https://youtu.be/7rwwZQw2C4M.
Introducing Spatial Audio in HONOR
Launched at IFA 2022, HONOR’s Spatial Audio solution is designed to enable headphones to produce the wide, cinematic 3D sound effects that create the immersiveness needed for next-generation AR and VR experiences.
HONOR’s Spatial Audio basically uses the accelerometer and gyroscope in the earbuds to track the user’s head movement and remap the sound field to give the user an immersive and enjoyable audio experience for all. Designed to deliver surround sound and 3D audio over headphones by providing it in place. Scenarios for movies, music, games, etc.
This algorithm also allows us to simulate the changes in sound from the source to the listener’s ears. These effects include the localization of sound sources above, below, behind, and in front of the listener.
HONOR’s Spatial Audio is the first to support sound externalization distance adjustment, allowing users to dynamically adjust the virtual sound source distance from 0.15 to 10 meters to suit a more personalized listening experience can be made
HONOR Talents: Submissions Open for Interactive AR Artwork Category
Complementing this initiative, HONOR has introduced a dedicated interactive AR artwork category as part of the HONOR Talents global design competition.
Within the category, participants are invited to create digital AR artwork that creatively transforms their neighborhood, including digital overlays of buildings, walls, parks, and other public spaces, helping bring the community closer to the culture. Artists interested in competing can find more information at https://www.hihonor.com/honor-talents/en/.
HONOR has also partnered with China’s Central Academy of Fine Arts (CAFA) to create new AR artwork. infinityThe phy-gital experience showcases artistic interpretations of the universe, which CAFA’s creative team of faculty and students use as analogies to foster cross-cultural dialogue.
The art is available at HONOR’s IFA booth through the ARLOOPA app.
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