brownsville, texas – After years of hard work and dedication, a small Latino-owned business in South Texas hopes to inspire Latinos across the country with an exclusive new collection in Target stores. and made their national debut.
Based in Brownsville, Texas, JZD is owned by wife duo Jennifer Serrano, 30, and Veronica Vazquez, 32.
The couple started the business in 2016 when Vasquez quit his job and made the leap to run a full-time small business. Laid the foundation for the two with an Etsy shop, $200, and a dream.
“[Jennifer] was a creative genius, and when she told me about the idea, I said, ‘Let’s do it,’ and we invested in it,” Vasquez said.
One product started growing in business when the “Latina Power” t-shirt began gaining celebrity recognition.
The “Latina Power” T-shirt is worn by Zoe Saldana (Gamora from the Marvel Cinematic Universe). Lifestyle mogul Jessica Alba. Stephanie Beatrice (“Brooklyn 99,” “Encanto,” “In The Heights”); Diane Guerrero and Dasha Polanco in “Orange Is New to Her Black,” Camila Mendes in “Riverdale,” and Amy as Princess Elena herself her Calero.
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Demand for the product began to rise and Vasquez could no longer be the only full-time employee. Serrano said the two “gambled” and both became full-time employees with steady incomes.
“It was a sacrifice. Either do this,’ he said.
After becoming a full-time JZD employee, the brand signed its first major retail partnership with Target for LatinX Heritage Month. As of Sunday, September 4, JZD’s products can be found on the retailer’s website and in his more than 1,500 Target stores nationwide.
The exclusive capsule collection includes t-shirts, sweatshirts, hats, jewelry and stationery designed around the ‘Corazon Latino’ celebration.
The pieces are inspired by the growing beauty of the Hispanic community and pay homage to our ancestors and their sacrifices.
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The couple recalled feeling pure shock when Target reached out in hopes of building a business relationship and collection.
“It was like a dream come true. After confirming it wasn’t a scam, we jumped on the phone with them and started the process.
Women with immigrant roots feel they are living the American dream, so they are happy to take the chance.
Business owners hope their collections and brands will inspire Latinos across the country to do what makes them happy. shared.
“Don’t give up before you start. I wondered if I should stop and rely on my degree, too.
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“Surround yourself with people who support you and know more than you. I will,” said Serrano.
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